The fallout of the COVID-19 pandemic poses major challenges to businesses, especially startups. Blitzscaling can be misapplied, such as when WeWork spent billions to become the biggest player in a market without true winner-take-most dynamics, but so can any strategy.
It is a risky strategy, but it is the right strategy for outracing the other players when competing for enduring leadership in a winner-take-most market. Yet if we are to rebuild our economy after this crisis, we will need every available tool and technique, and that most certainly includes blitzscaling.īlitzscaling is the pursuit of growth by prioritizing speed over efficiency in the face of uncertainty. Meanwhile, the United States has already lost more lives to the disease than the entire Vietnam War and unemployment is at its highest level since the Great Depression. Matters of business can seem inconsequential compared to tragedy at this scale. Suddenly, capital is harder to come by, customers aren’t buying, and none of us can leave our homes. As the COVID-19 pandemic continues to batter the world, many have declared an end to the “Unicorn Era” in general and blitzscaling in particular.
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